The White Gown's Blog

by Keely

To celebrate our upcoming trunk show this weekend, we’re featuring two gowns from the latest Alyne collection! Both are recent additions to our selection and are of the same, gorgeous fabrics and quality that ring true with all Alyne gowns. We think you’ll love them!

First up is Felicity. A stunning, silk dupioni gown featuring a ruched bodice, beautiful beaded belt and, of course, an amazing one-shoulder detail. A gentle, sweeping train completes the look.

Pair with a birdcage veil and a set of sparkling bangles and you’ll be a simply stunning, modern bride!

Next up is the full lace beauty, Catherine – perhaps inspired by the Duchess of Cambridge herself. The gown features a low, scooping back, v-shaped neckline and a delicate sash. Our favorite part about this gown, although not pictures below, is that the underlay can come in a lovely pale pink. You have to see this gown in person!

Paired with a cathedral pencil edge or lace veil, this look is classic and elegant.

If you love Alyne gowns as much as we do, be sure to make your appointment today for our trunk show this weekend! You won’t be disappointed!

by Keely

We have a few newer Anjolique gowns in the store and there’s one gown in particular that we can’t stop pulling. We’d like to introduce you to an instant favorite of ours, style C161. An elegant sheath silhouette, this gown is sure to please those brides looking for something with less volume. The gown features an amazing lace applique and a natural-waisted bodice along with a gorgeous scalloped train.

Remember our new Elle & Jae accessories? Well I can’t stop pulling this belt – it’s a lovely stretch grosgrain in gray that hooks in the front with an amazing beaded detail. Simple and elegant, this belt works seamlessly with any gown. At least I tend to think so!

Make your appointment today to try on this gorgeous gown!

by Keely

We have another new gown for all you lovely ladies to try on from Alyne’s Fall 2012 collection – the stunning Arlene! If you’re looking for a fresh, yet timeless look, this Alyne collection is certainly for you! The Arlene gown is made of a gorgeous silk dupioni, features a figure-flattering fit and flare silhouette along with a gentle sweetheart neckline. The gown’s asymmetrical draping is accented with a beaded applique just under the bust and complemented by similarly styled beading along the seam of the gathered train in the back. Needless to say, this gown is simple and elegant!

Pair the gown with really any length veil, though elbow or cathedral would be stunning, as would a simple satin corded edge. And even adding a bit more sparkle with a crystal headband would really add to the look – perhaps something like the headband below from Bel Aire Bridal!

We love the idea of seeing this gown in a smaller, but formal venue like some of these great New York City restaurants and hotels:

Colicchio & Sons

Per Se

60 Thompson

Happy planning!

by Keely

We’re continuously getting in our new samples from Maggie Sottero! One of the latest to hit the racks is Mia, a fit and flare stretch satin gown featuring a ruched skirt and bubble hem. The amazing bodice is corseted and accented with beading and lace. The back closure is a stunning corset style and the train sits at a chapel length. We think you’ll love this simply elegant gown!

I put this gown on a bride just the other weekend and it’s absolutely stunning. Paired with a beaded or satin trim veil and you’ll be picture perfect on the big day! We think a dramatic venue will suit this chapel train and detailed bodice best. Perhaps something like the new event space in Williamsburg where we just were a part of the Williamsbrides event, 50 North 3rd. Check out these beautiful shots of the loft-like space.

Make your appointment today to try out this amazing gown!

We just received more gowns from one of our newest designers, Soft by Rosa Clara and we just couldn’t wait to share them with you all. The entire line is made up of long-flowing gowns in white and nude draped silk voile and tulle. Draped in figure flattering silhouettes, the gowns hug the body and exalt its femininity. The short of it is, they are simply GORGEOUS!

Here are some of our favorites:

The slim silhouettes are perfect for everything from outdoor venues and destination weddings to formal evening affairs. Be sure to make your appointment today to try on these amazing gowns from Soft by Rosa Clara!

We’re excited to announce that we have a new, highly coveted designer featured in our store: Maggie Sottero! Known for impeccable styling, incomparable fit and superior quality, we couldn’t be more thrilled to welcome the Maggie Sottero collection to The White Gown.

And what better way to celebrate than by giving you all, our faithful blog readers, a sneak peak at just some of the gowns from Maggie Sottero! Enjoy!

Maude front, back and detail:

Ambrosia front and back:

Adeline Marie front and detail:

Make your appointment today to try on these gorgeous new gowns!

by Keely

As a part of our new product series, we’re featuring one of our recent favorites, Ghislaine from Enzoani! Bride after bride has been falling in love with this amazing gown. Ghislaine features a strapless A-line silhouette, a soft sweetheart and scalloped neckline with beaded appliques at the empire waist. The full skirt has a tulle overlay and a lace scalloped hemline.

Pair with an elbow length veil with a beaded trim and you have one stunning look for your wedding day! This gown can easily go from a formal church wedding to an elegant outdoor celebration. Check out these two amazing locations!

Brooklyn Botanical Gardens

The Riverside Church

Where would you wear this gorgeous gown? Make your appointment today to try on Ghislaine!

We just got in a new accessories line from Elle and Jae and we can’t stop fawning over it! The new collection features stunning headbands, elegant sashes and delicate hair clips. All with a little bit of sparkle, which we happen to love!

We thought we’d share a few of our favorite pieces in our store right now! Be sure to make your appointment today to try on pieces from the Elle and Jae line! We’re pretty sure you’re going to love it.

We have the sash pictured above in a beautiful peach color. Love!

This beautiful comb adds a hint of color to your wedding hair style!

Last but not least, this stunning beaded sash comes on an ivory, pewter or blush sash and we can’t stop pairing it with some of our favorite gowns in the store. It’s a must see! Enjoy!!

by Keely

As a continuation of our new product series, this week we’re featuring Enzoani’s beautiful gown, Grace. This gown features a strapless sweetheart neckline with a detachable belt and beaded brooch. The very full a-line skirt also has an amazing lace overlay which adds a nice dimension to the gown. I put this on a future bride recently and immediately fell in love! If you’re looking for a full ball-gown style for your big day, Grace may very well be the perfect fit!

I love love this gown with an elbow length beaded or pencil edge veil. A gown like this also needs an impressive venue – perhaps like one of the locations below!

Four Seasons, New York

Grand Central Terminal, New York

Oheka Castle, Long Island, New York

Where would you wear this amazing gown? Don’t forget to make your appointment today to try on Grace by Enzoani!!

by Keely

We are excited to announce a new designer in our store – we think you’ll all be pretty excited, too! Introducing Soft by Rosa Clara – a gorgeous line featuring beautiful silk chiffon gowns and elegant draping. The first gown we’ve received so far is Homero – a tulle and rebrodé lace gown with detailed beading throughout the bodice.

Wouldn’t this gown be stunning in a white winter themed wedding? We’ve pulled together some inspirational winter wedding images for you to enjoy.

Venue decor via Apartment Therapy

Sparkly wedding cake via Oh One Fine Day

LOVE via Oh One Fine Day

Venue decor via The Knot

Make your appointment today to try on this beautiful Soft by Rosa Clara gown!