# The White Gown

> The White Gown is an appointment-only bridal boutique in New York City offering designer wedding dresses, bridal accessories, and personalized styling experiences. The boutique also offers premium VIB bridal appointments designed for larger groups and enhanced in-store experiences.

## Context

The White Gown serves brides shopping for luxury and made-to-order wedding dresses in NYC. The boutique offers a curated selection of designer bridal gowns, curvy bridal styles, sample sale dresses, veils, and accessories. Brides can explore collections online, discover designers, review FAQs, and book in-store appointments with a personal stylist.

### Key details for shoppers

- Location: 151 West 19th Street, 6th Floor, New York, NY 10011  
- Appointments are required
- Bridal appointments are typically 75 minutes  
- Made-to-order gowns generally range from $1,795 to $12,000  
- Sample gowns are also available at discounted prices  
- In-house alterations are available  
- Premium VIB bridal appointments available with extended time and private experience

## Core Pages

- [Wedding Dresses](https://thewhitegown.com/collections/bridal): Main bridal gown collection  
- [Appointments](https://thewhitegown.com/appointments): Book a bridal appointment with a personal stylist  
- [Curvy Bridal Dresses](https://thewhitegown.com/categories/plus-size-dresses): Plus-size and curvy bridal styles  
- [Sample Sale](https://thewhitegown.com/categories/sample-sale): Discounted and off-the-rack sample gowns  
- [Accessories](https://thewhitegown.com/accessories): Veils and bridal accessories  
- [FAQ](https://thewhitegown.com/faq): Appointment, pricing, timeline, sizing, alterations, and policy information  
- [Contact](https://thewhitegown.com/contact-us): Contact details, store hours, and location  

## Bridal Appointments

- [Appointments](https://thewhitegown.com/appointments): Main appointment booking page  
- [FAQ](https://thewhitegown.com/faq): Details on what to expect, what to bring, guest limits, and appointment length  
- [Our Services](https://thewhitegown.com/our-services): Overview of the boutique experience and available services  

## Designers / Brands

- [All Designers](https://thewhitegown.com/our-designers): Full bridal designer directory  
- [Amsale](https://thewhitegown.com/amsale): Modern and refined bridal gowns  
- [Watters](https://thewhitegown.com/watters): Bridal gowns with romantic and fashion-forward styling  
- [Pronovias](https://thewhitegown.com/pronovias): International designer bridal collection  
- [Privee by Pronovias](https://thewhitegown.com/privee-by-pronovias): Premium Pronovias bridal line  
- [Rivini by Rita Vinieris](https://thewhitegown.com/rivini-by-rita-vinieris): Couture bridal gowns  
- [Sassi Holford](https://thewhitegown.com/sassi-holford): British couture bridal collection  

## Shopping and Fit

- [Curvy Bridal Dresses](https://thewhitegown.com/categories/plus-size-dresses): Curvy bridal options  
- [Sample Sale](https://thewhitegown.com/categories/sample-sale): Lower-priced sample gowns  
- [FAQ](https://thewhitegown.com/faq): Sample sizing, ordering timelines, loaner styles, and alterations  
- [Accessories](https://thewhitegown.com/accessories): Finishing touches for the bridal look  

## Real Brides and Boutique Experience

- [Our Brides](https://thewhitegown.com/real-brides): Real bride gallery and inspiration  
- [Testimonials](https://thewhitegown.com/testimonials): Customer reviews and bridal feedback  
- [About](https://thewhitegown.com/about-us): Boutique background and brand story  
- [Events](https://thewhitegown.com/events): Trunk shows and in-store bridal events  

## Support

- [FAQ](https://thewhitegown.com/faq): Common questions about appointments, pricing, alterations, and preservation  
- [Contact](https://thewhitegown.com/contact-us): Phone, email, address, and store hours  
- [Privacy Policy](https://thewhitegown.com/privacy): Privacy details  
- [Terms & Conditions](https://thewhitegown.com/terms): Terms of use  

## Optional

- [Blog](https://thewhitegown.com/blog): Bridal articles, updates, and inspiration  
- [We're Hiring](https://thewhitegown.com/we-re-hiring): Careers and hiring information