Bridal Dresses
At The White Gown, brides are immersed in a world of exquisite bridal dresses, each a testament to beauty and craftsmanship. From the timeless elegance of Amsale to renowned designers like Pronovias and Watters, the collection features a range of styles. With luxurious fabrics, intricate lacework, and flattering silhouettes, every gown embodies the bride's unique style and vision. Whether seeking modern sophistication with Sassi Holford or romantic enchantment with Willowby, each dress ensures the bride feels radiant and confident on her special day. Step into The White Gown and discover the perfect ensemble for your wedding dreams.
Please note that not all dresses are available in store. Please be sure to Filter by In Store for gowns available to try in the salon. Contact us directly if you would need information about other gowns or would like to request a loaner gown from a designer.
The White Gown offers a curated bridal dresses category with made-to-order gowns priced from $1,795 to $12,000, along with sample gowns available off the rack at discounted prices. Brides can browse styles online and book a 75-minute bridal appointment to try on gowns in the salon with a personal stylist.
This NYC bridal boutique carries designers including Pronovias, Atelier Pronovias, Amsale, Watters, Willowby, Kelly Faetanini, and Sassi Holford. Because not every gown is available to try in store, it’s smart to check in advance about specific styles or ask whether a loaner gown may be requested.
Most brides should start shopping for a bridal dress about 8 to 12 months before the wedding. That timeline gives you room for ordering, production, shipping, and alterations without feeling rushed. If your date is sooner, don’t panic—sample gowns and in-stock options can sometimes be a great solution. It also helps to book your first appointment early so you can compare silhouettes and narrow down what feels best on your body.
Wear nude, seamless underwear and plan for a simple outfit that’s easy to change in and out of. A strapless bra can be helpful for some gowns, but many wedding dresses have built-in structure, so your stylist may have you try dresses without one. Minimal makeup is a good idea to help protect delicate fabrics, and clean, dry skin makes try-ons easier. If you already have your wedding shoes or know your preferred heel height, bringing that information can also help you picture the final look.
The most flattering bridal dress silhouette is the one that balances your proportions and supports the look you want. A-line gowns are universally popular because they define the waist and skim the body, while fit-and-flare and mermaid shapes highlight curves more dramatically. Ball gowns add structure and volume, and sheath dresses create a softer, more elongated line. Fabric matters too—crepe reads sleek, mikado feels structured, and lace can add softness or texture depending on the pattern.
Not always—many bridal boutiques rotate samples, and some gowns may need to be specially requested. If you have a specific dress in mind, it’s worth confirming availability before your appointment, especially when a salon notes that not all gowns are available in store. Brides often get the best results by choosing a few must-try styles and then staying open to similar options their stylist recommends. Sometimes the gown you love most is one you would not have picked from photos alone.
A realistic bridal dress budget should include the gown itself plus alterations, accessories, and any timeline-related costs. At The White Gown, the bridal dresses category is priced from $1,795 to $12,000, and sample gowns may offer a lower-price off-the-rack option. If you’re trying to stay on budget, tell your stylist your comfort range upfront so they can guide you toward options that make sense. It’s also wise to leave room for tailoring, since alterations are a normal part of getting a bridal gown to fit beautifully.