Events

UPCOMING EVENTS & SHOWS

  • Watters Fall 2026 Trunk Show

    07/10 - 07/26

    Watters Fall 2026 Trunk Show

    Fri - Sun

    Be among the first brides to experience the stunning Watters Fall 2026 Collections at The White Gown. This exclusive trunk show will feature new arrivals from all three Watters brands:

    • Watters Bride
    • Willowby by Watters
    • Locket

    Discover the newest bridal trends, fresh silhouettes, and breathtaking details from the latest season before they become widely available.

    As a special trunk show offer, brides who purchase a gown from the featured Fall 2026 collections during the event will receive 10% off their order.

    Appointments are highly recommended for the best selection and personalized styling experience.

  • 2026 National Bridal Sale Event

    07/11 - 07/19

    2026 National Bridal Sale Event

    Sat - Sun

    Your dream dress is on sale!

    Join us July 11 - 19 for our 2026 National Bridal Sale Event and shop designer wedding gowns starting at $799, with discounts up to 75% off.

  • Sassi Holford Trunk Show

    10/16 - 10/17

    Sassi Holford Trunk Show

    Fri - Sat

    We are excited to host a Sassi Holford trunk show featuring a selection of gowns!

    Known for impeccable tailoring and contemporary British design, this is a wonderful opportunity to discover beautifully crafted styles with a refined, modern edge. Appointments are recommended.